As the Creative Instigator I worked to ensure the Mozilla Brand was reflected in all initiatives and products.  This involved blending creative, design, and developing open-web technologies while keeping the user at the center of the experience.  Constant innovation across products that curated a unified brand message.

Developing creative & branding strategies for mobile experiences with Firefox OS, Internet of Things, mobile browsing via Firefox for Android and iOS, HTML 5 gaming, Open Web Apps through the Mozilla Marketplace, online identity management via Mozilla Persona and Firefox accounts, as well as trade show experience and design were a few of my projects.

Provoke, stimulate, collaborate, and innovate via asymmetric approaches.  Critical and creative thinking promoting the best practices across multiple disciplines. Always living day to day as the customer through the entire experience life cycle.

I remained tactically focused on problems with the right tool for the job, not just the ones on the table. If the tool didn't exist, we made one.

Below are a few notable projects.

Open Web Games Website - Creative Director

The Web is Changing the Game. Is your browser ready to play? The next generation of games are being developed today. The use of web technologies is allowing more studios and developers to engage directly with their audiences. Mozilla has been working with other browser vendors to standardize the technologies that are turning browsers into the "new console."  www.openwebgames.com was developed working with Bonfire Red and S77 to showcase and highlight what's possible, how current browsers stack up and to provide a standardized test suite.

2015 Year in Review Video - Orlando - Creative Director

The December 2015 All Hands Work Week took place in Orlando at Disney World.  This provided an opportunity to have some fun with the opening and set the relative tone for the host location.

View Source Conference 2015 - Portland - Creative Director / Experience Design 

This being first developer focused event hosted by Mozilla it was important to get the experience right.  The goal was to not mimic other events that we had attended but create a unique experience that was specific to View Source.  The format we created put the plenary speakers in the morning and then transitioned multiple discussion corners in the afternoon that featured the morning's speakers.  This created a much more intimate engagement with the speakers and the attendees.

View Source is a conference for front-end web developers. It provides an in-depth, practical look at current and on-the-horizon technologies, with plenty of opportunities for conversation. Presenters showcase best practices for improving how websites are built across platforms and devices, with technical talks exposing these best practices with practical development techniques. By exploring what is and is not working on the web of today, attendees view the source of the modern web and pave the way for the web of tomorrow.

View Source 2015, was held in Portland, Oregon, November 2nd through the 4th at the Gerding Theater at the Armory. More than 400 front-end developers, designers and industry leaders came together to discuss the web of today and explore the possibilities of the web of tomorrow.

Games Initiative - Unite Conference Boston - Creative Director

One of the biggest cultural components to Mozilla, and most tech companies for that matter, is T-Shirts.  They are worn as badges of honor, representative of the time and place,  and as a symbol of "I was there when..."  Most shirts have a logo, some text, a date or two, and maybe an inside joke.  For the Unite Conference in Boston I wanted to create something with more substance and in this case an Easter egg of sorts.  Unity's technology brings 3D and 2D experiences to life in their game development platform, so it seemed fitting to develop the artwork in 3D.  Working with Scott Ulliman and S77 the concept was realized perfectly. The Firefox takes a break from protecting The Web for a some game time.

Murals in Mozilla Spaces - Creative Director

Collaborations with Juxtopoz Magazine started in 2014 to beautify the Mozilla spaces. Each mural is part of a larger collaboration challenging different artists to produce an original design concept for each Mozilla Space, applying their own interpretation and creative execution style. As the project continues each Mozilla Space will have a unique mural as part of a collection of murals that together capture slices of Mozilla and inspire those who work in and visit the Spaces.

Mozilla HQ Mountain View- Andrew Schoultz

“ ... Art means freedom to me, freedom of expression. In a lot of ways it’s the purest form of expressing your own originality or thought process that cannot be put into words. For me, it’s what makes me feel alive.”
— Andrew Schoultz

2015 Mid Year Review Video - Whistler - Creative Director / Executive Producer

Whistler BC was the host city for the 2015 Mid Year All Hands Work Week. The production team from IMI arrived a couple days early to capture the surrounding landscape, build the ascending story line, and the arrival of mozillians.  Footage was captured throughout the week and assembled to be shown during the Friday plenary session.  The deadline was tight, the pressure was high and it made for a great transition to the celebration party at the Roundhouse on top of Whistler Blackcomb.

2014 Year in Review Video - Portland - Creative Director

The all hands gathering in Portland was a time to celebrate the many changes that Mozilla had endured during the year.  It brought the entire 1100 person organization together for a week long set of meetings for the first time since 2011 (when it was still just under 400 employees).  Focusing on resetting and aligning the teams kept everyone busy for the entire week.  This was the welcome video played on day one. It was a foreshadowing as only a select few of us knew that Macklemore would be the performer for the closing party.

Chime In - Mozilla Summit 2013 - Creative Director / Experience Design

Mozilla Summit 2013 was co-hosted in Brussels, Toronto, and Santa Clara for the same 3 days.  Just under 800 people were in attendance in each city. Between speakers and plenary sessions Chime In provided an interactive experience for the attendees to create their own soundtrack.  This showed the power of the web working across devices to provide an ambient yet interactive experience.  Regardless of location, OS or browser, mobile devices were presented with their own colored keys that created corresponding tones and shapes on the presentation screen, which was just a desktop browser pointed at the same URL.  The experiment is still live at chimein.mozilla.org

Mozilla San Francisco - Firefox Monument - Creative Director / Experience Design / Project Lead

At Mozilla, our world exists inside a black box that is open and transparent. Sometimes we reach outside this box that reflects the community around us. Our mission is evident through the products we create, most notably Firefox. We protect The Web through policy and advocacy to ensure it is open and accessible to all.  

This vision was realized in a year long project to get the monument installed outside the Mozilla San Francisco space.

"This is a tribute to the educators, technologists, thinkers and builders, past and present who help us keep the Internet alive and freely accessible — a global community working to empower people to be informed contributors and creators of the Web."

TED 2012 - Gary Kovacs - Tracking the Trackers - Creative Director / Experience Design / Writer

Shortly after joining Mozilla I worked with Gary Kovacs, the former CEO of Mozilla, to create his TED talk. This involved redesigning the Collusion add-on for Firefox to be more “TED friendly”.  One presentation requirement was that company names and logos needed to be anonymized.  This made for some interesting challenges for both the copy and the visuals. Currently the recording is hovering around two million views, which is frankly not enough exposure.

As you surf the Web, information is being collected about you. Web tracking is not 100% evil — personal data can make your browsing more efficient; cookies can help your favorite websites stay in business. Gary tells the full story on why it's your right to know what data is being collected about you. He unveils a Firefox add-on, Collusion, to do just that. (Since this presentation was given Collusion has become Lightbeam).